Why China’s Idol Economy is at its Turning Point
The year 2021 has been the turning point for China’s idol economy. After several years of booming growth, it fell into decline from July 2021 onwards. The “Operation Qinglang” (清朗运动, the operation to cleanse the entertainment industry) launched by the Cyberspace Administration of China in August dealt a huge blow to the idol economy. With […]
The most popular international actors in China on social networks
Who are the most popular international actors in China? While the movie industry is more and more directing and adapting its content to the Chinese market, who are the most popular celebrities to endorse brands and movies in China? Daxue Consulting realized a research on Baidu Index to know who are the most popular international […]