Podcast transcript #19: Behind the scenes of Key Opinion Leaders in China

podcast kol marketing China

Find here the China paradigm episode 19. Learn more about Elijah Whaley’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone, I am Matthieu David, the founder of Daxue consulting and its China marketing podcast, China paradigms and today I am extremely happy to welcome […]

Podcast transcript #15: The challenging Chinese coffee industry

coffee consumption China

Find here the China paradigm episode 15. Learn more about Carol Liu’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone and welcome in this new episode of China Paradigm, the China business podcast where we interview entrepreneurs in China. Today I am with Carol […]

Podcast transcript #14: how to develop agile branding strategies in China

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Find here the full transcript of China paradigm episode 14. Learn more about Qin Guo’s story in China and find all the details and additional links below. BECOME AN EXPERT OF BRANDING IN CHINA BY LISTENING TO THIS PODCAST Matthieu David: Hello, everyone. Thanks for listening to this new episode of our China business podcast, […]

Podcast transcript #11: fashion retail industry in China, dos and don’ts

podcast fashion China

Find here the full transcript of China paradigm episode 11. Learn more about Stephane Torck’s story in China and find all the details and additional links below. BECOME AN EXPERT OF CHINA’S FASHION RETAIL BY LISTENING TO THIS PODCAST Matthieu David: Hello, everyone and welcome to this episode of our China podcast, China paradigm, where we […]

Podcast transcript #6: How to attract top investors in the robotics industry in China

robotics industry China

Find here the full transcript of China paradigm episode 6. Learn more about Shuyang Cao’s story in China and find all the details and additional links below. BECOME AN EXPERT OF CHINA’S ROBOTICS INDUSTRY BY LISTENING TO THIS PODCAST Matthieu:        Hi everyone. Thank you for listening to this episode of China Paradigm, our China […]

[Podcast] China Paradigm #34: How to negotiate for mutual gain in China

negotiation in China

China Paradigm interviews Nicolas Clement, founder of Nego Asia, the China distributor of Halifax Consulting to understand better how to negotiate in China. He obtained the Stanford Professional Certificate in Strategic Decisions & Risk Management Certificate and graduated with an MBA from ESSEC Business School. Nicolas Clement emphasizes bringing respect to the negotiation table, and […]

[Podcast] China Paradigm #31: How to build a team of intellectually curious translators in China

China business podcast - translation business in China

China Paradigm interviews Matt Conger, CEO of Cadence Translate, a company that serves both companies and linguists (which includes interpreters, transcriptionists and translators in China) by connecting competent and intellectually curious linguists to businesses. Cadence Translate fulfils over 1000 translation jobs a month globally and has 2,500 linguists at the company. The company prides itself […]

[Podcast] China paradigm #18: How to take western digital marketing success into China

China marketing podcast - digital marketing China

China paradigm interviews Pauline Lahary, founder of myCVfactory, a company which helps clients with CV writing and editing, including downloadable templates and LinkedIn optimization. In this podcast, we learn how Pauline has made incredible SEO success on Google, how she is localizing her brand and product to China, how she applied western digital marketing success […]

[Podcast] China paradigm #16: How an APP can improve employee training in China

In this episode of China paradigm, Daxue Consulting CEO, Matthieu David interviews CEO and founder of ATIOM, Matthew Spriegel. ATIOM is a platform that utilizes the method of microlearning to engage your workforce, anytime, anywhere. In this China business podcast, we learn about Matthew’s experience with China Accelerator, how to improve employee training in China […]