IKEA in China: Cultivating an omnichannel home décor shopping experience

Ikea in China

Over the years, Chinese consumers have become increasingly willing to purchase home decor as a means of improving their standard of living. Thus, IKEA in China has risen from the opportunity provided by China’s growing furniture market. In 2020, the Swedish furniture brand made its largest investment in the PRC of RMB 10 billion for […]

Market report: Italian furniture in China – Driade

Driade is an aesthetic workshop that from the start, began working with designers capable of anticipating new trends. It employs a philosophy of home-living based on the conviction that eclecticism, cultural collage, curiosity and surprise, represent the true sense of our age. Through the years it has produced furniture and other products to suit every […]