The underwear market in China: A competitive market with no clear leaders
The underwear market in China reached RMB 254.3 billion in 2024, with women’s underwear at RMB 172.9 billion and men’s at RMB 81.4 billion. In this article, underwear includes bras, underpants, thermal underwear, sleepwear, and shapewear. Across these categories, Chinese consumers bought 4.57 billion pieces in 2024 at an average price of RMB 55.7 per […]
Neiwai: Empowering women with comfortable lingerie & loungewear
Neiwai is a Chinese lingerie and loungewear brand that was launched in 2012 with the aim of creating apparel that frees wearers’ bodies and minds. Starting as an online retailer, the brand has grown into a well-established brand offering a full range of leisurewear lines. This lingerie brand has over 140 stores covering more than […]