Neiwai: China market case study of a women-empowerment lingerie brand


Neiwai is a Chinese lingerie brand launched in 2012 with the aspiration to create lingerie & loungewear that free wearer’s bodies and minds. The lingerie brand started only selling online and now has grown into a well-established brand with a full range of leisure-wear lines. Now Neiwai has over 110 stores covering more than 30 […]

Underwear Industry in China: High-End Underwear Market Has Great Potential

In recent years, China’s apparel industry overall has been in a downturn. Affected by the depressed economic environment and the impact of e-commerce, the underwear industry still has maintained a steady growth, which can be seen from the recent transcripts of underwear listed Corporations. High-end underwear market especially shows a great potential for development. Data […]