Neiwai: Empowering women with comfortable lingerie & loungewear
Neiwai is a Chinese lingerie and loungewear brand that was launched in 2012 with the aim of creating apparel that frees wearers’ bodies and minds. Starting as an online retailer, the brand has grown into a well-established brand offering a full range of leisurewear lines. This lingerie brand has over 140 stores covering more than […]
Underwear Industry in China: High-End Underwear Market Has Great Potential
In recent years, China’s apparel industry overall has been in a downturn. Affected by the depressed economic environment and the impact of e-commerce, the underwear industry still has maintained a steady growth, which can be seen from the recent transcripts of underwear listed Corporations. High-end underwear market especially shows a great potential for development. Data […]