Chinese online sports media platforms: How does Tencent engage sports fans in China? | Daxue Consulting
Chinese online sports media platforms The Chinese online sports market In 2014, the State Council of China issued the No. 46 document Comments Relevant to Accelerate the Development and Consumption of Sports Industry. The Chinese government stated that sports industry would be lifted as a part of a national strategy; and by 2025, the total […]
E-commerces Switch Things Up With O+O Mode
E-commerce sites believe O+O platforms are the future of retail, and they might be right The word ‘O+O’ is a new pattern mentioned in 2014 by the CEO of Youku (优酷, one of the top video websites in China, owned by Alibaba), which was originally used to describe his online and offline video industry. As […]