Perrier x Murakami’s flowery designed sparkling water takes the world by storm

perrier murakami campaign

For the first time in history, Takashi Murakami has partnered with a French brand from the F&B industry – “Perrier” (巴黎水). Perrier is a carbonated soft drink with zero sugar and vitamin C (explore our articles about the soft drinks market in China and China’s beverage industry.) At the end of 2020, the Perrier brand […]

Beverage market research: Mineral water industry in China | Daxue Consulting

Mineral water industry in China

Chinese people used to get groundwater from the pump, but nowadays, most people drink boiled tap water. Sometimes consumers also buy mineral water, distilled water or purified water. With the growing demand for bottled water, so many water producers are active in the water industry with specific market strategies and distribution channels. Thus, water becomes […]