China’s consumption stimulus in 2026: Where pockets of consumption growth will occur and how it helps brands open their first stores
China’s consumption stimulus entered a new phase in 2026, backed by the most coordinated policy effort in years. The central government renewed RMB 1.3 trillion in ultra-long special treasury bonds, of which RMB 250 billion supports the consumer goods trade-in program for cars, appliances, and digital product upgrades. The consumption stimulus subsidy policies to run […]