How to set up a Taobao store to enter the Chinese market

setting up a Taobao shop

Taobao is Asia’s largest network retail business, founded by Alibaba group in 2003. As the largest online shopping platform, current business includes both C2C and B2C transactions. Today, Taobao has also become the most used online entrepreneurship platform. How can foreign businesses set up a Taobao shop and enter the Chinese market? Why it can be […]

China Paradigm 101: Leveraging data to surf China’s e-commerce wave

TP company in China

Leveraging data to surf China’s e-commerce Matthieu David interviews Renata Thiébaut, Head of Research & Business Intelligence at Web2Asia. The most important foreign online selling brands in China are so successful probably because they had Web2Asia as their ally when they were first starting out on the Chinese market. It takes a lot of strategizing, […]

Daxue Talks transcript #6: Do you know how to get more traffic on Tmall?

How to Drive Tmall traffic

Find here the Daxue Talks episode 6. Learn in 2-5 minutes useful tips on how to get more traffic on Tmall. Full transcript below: I am  Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. Talking about traffic acquisition on […]

Daxue Talks transcript #5: Domestic e-commerce on Tmall

advertisement on Tmall

Find here the Daxue Talks episode 5. Learn in 2-5 minutes the latest updates about the domestic e-commerce on Tmall. Full transcript below: I am  Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. What are the costs of using […]

Podcast transcript #47: The ultimate guide for selling online in China

selling online in China

Find here the full China paradigm episode 47. Learn more about  Igor Temirov’s story selling online in China and find all the details and additional links below. Full transcript below: Matthieu David:  Hello everyone. I am Matthieu David, the founder of Daxue Consulting Group, a strategic market research company, and this China marketing podcast, China […]

Resources Lists for TMall and Taobao Stores

Taobao promotion

Resources Lists for TMall and Taobao Stores Tmall and Taobao stores are crucial keys to the Chinese market for international brands. Alibaba platforms offer great resources for your market entry, but also for market analysis, some for free and some charged. Here is an overview of resources lists for Tmall and Taobao stores. 1. Resources […]

Sell on Taobao and Tmall: Foreign children’s products and the Chinese online market

mobile banking in CHina

Sell on Taobao and Tmall: Foreign children’s products and the Chinese online market K’Nex’s made-in-America toys on Chinese online platforms Taobao and Tmall K’Nex, an American-based toy-maker started selling made-in-America products in China through Taobao and Tmall websites last year. Michael Araten, President and CEO of K’Nex Brands (whose translation into Chinese language is 积木, […]

Taobao, Tmall and the online market in China (2/2)

sell on Tmall

Second part of our focus on Online market in China. The first part here Type of Online Retailer : C2C (Taobao) & C2b (Tmall) The most popular type of online retailers falls under the consumer to consumer (C2C) category.  The C2C market model is a platform or marketplace, which connects individuals and smaller online business […]

Taobao, Tmall and the online market in China (1/2)

sell on Taobao

China’s Ecommerce revolution has effectively changed the way Chinese shop, retail stores sell, and how business is conducted.  It has further given rise to new entrepreneurs and new businesses which are largely supported by the E-commerce engine.  Consider that Alibaba Group, owner of the largest ecommerce web sites as Taobao and Tmall has a value […]