Content is king in South Korea’s influencer marketing
Influencer marketing refers to the collaboration of influencers to market branded products and services. Interacting with people and buying items online has long become the new normal, contributing to the growth of influencer marketing worldwide. The estimated global market size of influencer marketing was USD 16.4 billion in 2022, twice the size it was in […]
South Korea’s live commerce market is thriving due to rising demand for “ontact” services
South Korea’s live commerce is becoming a must for business in order to adjust to the changing consumer trends including those of the MZ Generation (MZ세대). Although the share of live commerce in the online shopping market was only about 2% as of 2021, it is expected to keep growing. According to a survey by […]