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    • L’Oréal
    • Camus Cognac
    • iFood
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    • L’Occitane
    • Clarins
    • Ubisoft
    • A global social media platform’s China export advertising expansion
    • A global tech company’s development of mobile payment in China
    • Uruguay’s National Meat Institute (INAC)
    • A world’s leading battery manufacturer setting its foot in China
    • Risk assessment for a transport operator in Greater China
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Newsletter

China market insight

daxue-consulting-mbti

“Is MBTI reliable?”: Trending hashtag on Chinese social media

April 21, 2022
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daxue-consulting-green-guilt-report-sustainable-consumption-in-china

Green Guilt: The present and future of sustainable consumption in China

April 21, 2022
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French Presidential Elections in China 2022: Which candidates are the most discussed on Chinese social media?

April 20, 2022
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Boohee Health, the Chinese “MyFitnessPal”: How COVID-19 triggered this Chinese health app

April 19, 2022
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Feminism made in China: How brands can leverage women empowerment

April 14, 2022
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Focus on Yale in China

Focus on Yale in China

April 12, 2022
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daxue consulting_Pechoin market strategy China

How Pechoin, China’s oldest skincare brand, remains a top beauty player after nearly 100 years

April 11, 2022
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Durex’s curry fish balls on the streets, and in the sheets… April fools!

April 7, 2022
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The Chinese eBook market: The average Chinese e-book user reads 9.1 books a year, here is what they are reading

April 6, 2022
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Walking the cyberspace: How luxury brands can leverage the metaverse and NFTs to win over China

March 29, 2022
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Green consumption in China: the lesser-known ‘side-effect’ of COVID-19 for brands

March 25, 2022
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daxue-consulting-white-elephant-instant-noodles

How this humble Chinese instant noodle brand (White Elephant) reacts to the sudden virality

March 24, 2022
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