Daxue Talks transcript #8: Key figures and insights on Douyin in 2019
Find here the Daxue Talks episode 8. From the talk with Fabian learn in 2-5 minutes about some key figures and insights on Douyin in 2019. Full transcript below: My name is Fabian, I am the founder and co-director of UPLAB, a company where we help influencers become better at who they are and at the […]
Daxue Talks 13: Find a balance: online and offline presence in China
The next guest on Daxue Talks is a Russian expert in developing foreign markets, Igor Temirov. In this China business vlog, learn the unique O2O business model features in China in 2019. Jump to the question: 0:45 Does the O2O business model have unique features in China compared to the West? What are they? Daxue […]
Daxue Talks 10: Pros of setting up a company in Hangzhou over Shanghai
setting up a company in Hangzhou over Shanghai The next guest on Daxue Talks is a Russian expert in developing foreign markets, Igor Temirov. In this China business vlog, we clarify all the benefits of setting up a company outside of 1-tier cities but not far from them. Specifically, this case is about Hangzhou over […]
Daxue Talks 9: Leverage Douyin to reach gen Z
Leverage Douyin Fabian Ouwehand, Douyin expert and entrepreneur in China gives us the most recent information on the Chinese digital giant, Douyin (called Tik-Tok in the West). In this China business vlog, we discuss how to use Douyin for marketing purposes and especially how to work with Chinese influencers, KOLs on Douyin. Jump to the […]
Daxue Talks 8: 5 minutes to understand Douyin marketing
Douyin marketing Fabian Ouwehand, Douyin expert and entrepreneur in China, gives us the most recent information on the Chinese digital giant, Douyin (called Tik-Tok in the West). In 5 minutes, find a clear presentation, Douyin’s 2019 figures and key insights to understand how the APP works. Jump to the questions: 0:40 What is Douyin? 0:55 […]
Embracing China’s silver generation: how brands market to seniors in China | daxue consulting
China’s silver generation China’s silver economy is full of potential for brands who know how to market to seniors in China What does China’s aging population mean for brands Often referred to as the seniors’ market, the Silver Economy in China covers all products and services intended for people aged 60 and older. China has gradually transferred into […]
Chinese tourism in Italy: Chinese perceptions of Italian cities | Daxue Consulting
Chinese tourism in Italy Italian National Tourism Department Promotes Chinese Tourism in Italy on Digital Platforms In 2018 more than 5 million Chinese tourists went to Italy and it’s estimated that this number will exceed 6 million in 2019. According to the Italian newspaper, IL SOLE 24 ORE’s report on July 30th, each Chinese tourist […]
China reacts to the death of former French President Jacques Chirac | Daxue Consulting
On Thursday, Sep 26th, the former French President Jacques Chirac passed away in Paris at the age of 86. His influence was felt across France as thousands of French people, despite harsh weather condition, queued in Paris on Sep 29th to pay their last tribute after the funeral. Jacques Chirac, center-right socialist politician, served as […]
Chinese Tourism in France: Chinese Perception of French Cities | Daxue Consulting
Chinese tourism in France Atout France Actively Promotes French Tourism on Chinese Digital Platforms The Weibo official account of Atout France has attracted 1.6 million followers with 6,125 posts in total and an active posting frequency of 1-3 posts per day. It has been sharing a wide range of topics about France, including views, food, […]
The film industry in China: Marvel as a successful model
On April 24th, 2019, Disney’s mega-blockbuster “Avengers: Endgame” was released in Chinese theaters two days before it did in the United States. The movie is the 22nd of the Marvel Universe franchise and the fourth of the Avengers blockbusters. In the Chinese movie market alone, the film became a box-office champion within two days. To […]
Chinese tourism in Germany: Chinese perceptions of German cities | Daxue Consulting
Chinese tourism in Germany Where in Germany do Chinese travel? China is the largest source market worldwide – there were 149.72 million outbound trips from Chinese tourists in 2018, with a Y-o-Y increase of 14.7%. Asian countries are the first choice for most Chinese when they travel abroad. Europe has become the second favorite destination […]
What are investors speculating on the Chinese art market? | Daxue Consulting
China has the second-largest art market in the entire world. According to ArtNet, in 2017 the Chinese art market accounted for 20 percent of total sales in the $57 billion global sectors. However, speculation around Chinese art influences collectors and investors’ confidence, and shape the new trends of the art market in China. Despite the […]