[Podcast] China paradigm episode #11: How to successfully increase the number of retail shops in China by five-fold
In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, interviews Stephane Torck, the President and CEO of Asian Markets Development Company LTD, about his experience advising and supporting companies with retail shops in China in penetrating China’s markets. Torck explains how he took over a not profitable 80-store company and made it […]
How to name a brand in China
Matthieu David, president and founder of Daxue Consulting, shares insight on the importance of a professional approach to company/brand name in China. The process of naming is a tricky one, even if it seems easy and obvious, it is always better to consult with experts in this field, who know the market and all pitfalls. Among other […]
Industry 4.0 in China: Catching Up With The West
Industrial productivity has been increased significantly by technological advances. A new phrase is entering the vocabulary, thanks to a German effort; Industry 4.0. China, as always, has its own answer to this initiative. The invention of the steam engine introduced the first form of industry by powering factories in the 19th century, and with the […]
Carrefour China Market Entry Strategy
Carrefour China Market Entry Strategy 250 cities with a population over 1 million and a steady rise in living standards… For the mass-market retailing, China offers limitless opportunities; more than for any other market segment. However, along with opportunities, foreign brands come up with numerous challenges regarding customers’ tastes, which are highly accurate in China. […]
Branding: Chinese luxury watch market
Branding: Chinese luxury watch market The Chinese luxury watch market is facing many issues when coming to branding and naming strategy. As most occidental companies are now realizing, naming is crucial when it comes to the Chinese market. Indeed, Chinese speakers will have a hard time memorizing and pronouncing the English name of brands or […]
Translate brand names into Chinese
Translate brand names into Chinese [more about Branding in China] Most foreign companies, in an effort to break through the Chinese market, have translated their brand names in Chinese. Indeed, this language is fundamentally different from English or French in its pronunciation, and this often translates into names that can hardly be articulated by Chinese […]
Market analysis of the Chinese perfume market
Market analysis of the Chinese perfume market Market share Like other skincare products and cosmetics, foreign brands have taken up the majority of the shares in Chinese perfume market. Data from market research illustrates that all the top 10 perfume sellers are foreign brands, and they take up 48.8% of Chinese perfume market. These brands […]
Market research China: corporate training outsourcing in Shanghai
Market research China: corporate training outsourcing in Shanghai The market research has been conducted to give a rough estimation of the market size of corporate training in Shanghai for SOEs (State Owned Enterprises). Such “corporate training” refers to those can be outsourced by enterprises to training outsourcing companies. What is corporate training outsourcing? Corporate training […]
China market entry: Australia-China Trade Agreement
China market entry: Australia-China Trade Agreement China and Australia has been strengthening economic relationship for the last decade. Australia-China Trade Agreement, which was initiated by two partners in 2005, has officially pointed a need for bilateral negotiations. Although it was not completed due to certain disagreement on agricultural sector, it was a step toward closer […]
Korean companies in China
Korean companies in China: grasp the opportunities on the booming Chinese childrenswear market On the clothing Chinese market, some companies are suffering from the economic slowdown. In spite of these economic circumstances, Chinese parents are still ready to spoil their single children and well-known expensive brands did not see any slowdown on the Chinese childrenswear […]
Market entry in China for Apparel manufacturers
The Chinese E-commerce Market – International Players Want to enter China’s market After seeing impressive performance of the domestic brands that have gained so much through Internet Retailing, International apparel manufacturers also want a piece of the action. Indeed, with over 100 new stores, opened in China in 2011, 30 of which were Zara, and an annual […]
Unveil the hidden crammer–3·15 Chinese Consumer Rights Day (Market study in China)
15th, March is the International Day for Protecting Consumers’ Rights, every year, CCTV launched a special TV program, in which many firms were accused for the violation of consumers’ right. In 2013, CCTV helps protect consumer’s interests again by pricking bubbles: Apple’s after-sales policy “discriminates” Chinese consumers; Volkswagen’s DSG gearbox problem; and the software of […]