What you need to know to sell online in China
China is the world’s leading e-commerce market With more than 610 million digital consumers, China is currently the world’s leading e-commerce market. With such potential, it is not surprising that China has become the new goldmine for online retailers, local or international. In this article we outline the basic information to sell online in China. China cross-border […]
How brand independence can maximize profits | workshop in Shanghai
One-Day Training and Workshops On Brand Independence 🗓️ Date: March 5th, 2020, from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your […]
Daxue Talks transcript #10: Open a company near Shanghai: advantages and disadvantages
Find here the Daxue Talks episode 10. From the talk with Igor learn in 2-5 minutes about the advantages and disadvantages of opening a company near Shanghai. Full transcript below: My name is Igor Temirov, I’m an expert in developing foreign markets and for the last five years, I have been in China, helping several companies […]
Daxue Talks transcript #9: Working with KOLs on Douyin
Find here the Daxue Talks episode 9. From the talk with Fabian learn in 2-5 minutes how to work with KOLs on Douyin. Full transcript below: My name is Fabian, I am the founder and co-director of UPLAB, a company where we help influencers become better at who they are and at the same time we […]
Daxue Talks transcript #8: Key figures and insights on Douyin in 2019
Find here the Daxue Talks episode 8. From the talk with Fabian learn in 2-5 minutes about some key figures and insights on Douyin in 2019. Full transcript below: My name is Fabian, I am the founder and co-director of UPLAB, a company where we help influencers become better at who they are and at the […]
Daxue Talks 9: Leverage Douyin to reach gen Z
Leverage Douyin Fabian Ouwehand, Douyin expert and entrepreneur in China gives us the most recent information on the Chinese digital giant, Douyin (called Tik-Tok in the West). In this China business vlog, we discuss how to use Douyin for marketing purposes and especially how to work with Chinese influencers, KOLs on Douyin. Jump to the […]
Daxue Talks 8: 5 minutes to understand Douyin marketing
Douyin marketing Fabian Ouwehand, Douyin expert and entrepreneur in China, gives us the most recent information on the Chinese digital giant, Douyin (called Tik-Tok in the West). In 5 minutes, find a clear presentation, Douyin’s 2019 figures and key insights to understand how the APP works. Jump to the questions: 0:40 What is Douyin? 0:55 […]
Daxue Talks 7: Online advertising retargeting in China
Online advertising retargeting in China The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In 5 minutes, find answers on five different questions about how to do ad retargeting on the Chinese internet. Jump to the questions: 0:23 Talking about Alimama and retargeting, is it retargeting from Tmall […]
Daxue Talks transcript #5: Domestic e-commerce on Tmall
Find here the Daxue Talks episode 5. Learn in 2-5 minutes the latest updates about the domestic e-commerce on Tmall. Full transcript below: I am Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. What are the costs of using […]
Podcast transcript #60: The best advice you can hear about leveraging Douyin for marketing
Find here the China paradigm episode 60. Learn more about Fabian Ouwehand’s personal story in China and get the insightful pieces of advice about leveraging Douyin for marketing. Matthieu David: Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting, a strategic market research company in China and this is the China paradigm podcast. Today […]
The linguistics of naming a brand in Chinese
Foreign brand names in China Translating Western Brands in China With the unprecedented economic growth that has characterised China in the last decades, more and more foreign companies, especially luxury brands, see an opportunity to enter the Chinese market. The trending expansion towards the East has become a sort of new frontier for high-end manufacturers […]
China Paradigm 75: Starting a QR code business and QR code marketing in China with QRzebra
In this episode of China Paradigm, Benjamin Claeys, CEO of QRzebra & Mentor of Lihaoma, speaks with Matthieu David about the QR code business and QR code marketing in China. We learn how QRzebra works, marketing campaigns using QR codes that are sizable, how Benjamin get his website unblocked from WeChat and more! 4:48 What […]