Description: The client is one of the leading companies in the world in personal care accessories and one of the most experienced and innovative mass and medium market personal care accessories companies in the world.
In a very fragmented market such as China, it is a hard task for any company to grasp and identify clear development routes. The client hired Daxue Consulting in order to gain a better understanding of the Chinese consumer’s needs and expectations.
Output: Thorough research including multiple focus groups in different locations and a large scale survey. Daxue Consulting provided the client with insights on the Chinese consumer’s unique perception towards personal care accessories.