China’s 2026 618 shopping festival: The quietest… and what that really means
According to Syntun, total online sales across all e-commerce platforms during the 2026 618 Shopping Festival totaled RMB 934 billion from May 13th to June 18th, representing slowed growth of 4% year-over-year. This shift is also evident in how brands are approaching the festival. Unlike in past years, major e-commerce platforms have generally stopped disclosing […]