Xiaohongshu is becoming a giant in both social media and e-commerce | Daxue Consulting

Little Red Book app

Latest facts and insights about Xiaohongshu (Little Red Book) 2020. Social media platforms like WeChat and Sina Weibo, as well as e-commerce marketplaces like Taobao,  are no strangers to foreign marketers. Compared to these well-known names, Xiaohongshu (小红书, also known as Little Red Book or RED) is relatively less talked about. In this insights report, […]

The commercialization of the Bilibili, gen z’s favorite Chinese video platform

Bilibili the Chinese video platform

What is Bilibili? Bilibili (哔哩哔哩 in Chinese, also known as B Site) is one of the most popular video sharing platforms in China. Users can submit, view, and add commentary subtitles on videos. After more than ten years of development, the video platform built an ecosystem that continuously produces high-quality content around users and creators. This platform […]

[Podcast] China paradigm #13: How to grow a web agency in China from 0 to 3 million USD

web agency in China podcast

In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, interviews Aurélien Rigart, Co-founder of IT Consultis a Shanghai-based digital Agency. Rigart shares with us practical-based tips for starting a web agency in China. IT Consultis has done 450 projects with clients ranging from startups to large companies like Budweiser and Decathlon and […]

Online mobile shopping leads the way for grocery delivery in China

grocery delivery in China

Through mobile shopping, e-commerce is expanding into the countryside alongside grocery delivery in China. Recent news of Amazon.com’s intent to buy Whole Foods Market, an American offline grocery chain, has sparked speculations that the US e-commerce giant is making a move to “catch up” with its Chinese counterparts. With little doubt, grocery e-commerce in China […]

Fresh Food in China: New Online Shopping Marketplace

Fresh food in China

As reported by the Internet Retailer, total online retail sales in China reached ¥3.877 trillion ($589.61 billion) in 2015, a growth of 33.3% from 2014, according to data released by the National Bureau of Statistics in China. Since 2013, China is the world’s largest e-retail market. The iResearch’s Fresh Food in  E-Commerce in China shows that […]

Chinese E-commerce Company: Alibaba’s Road of Success

To know more about China’s market, contact us at dx@daxueconsulting.com  Founded in 1999, Alibaba has been created by Jack Ma and other eighteen co-founders in an apartment in Hangzhou. In 2016, it is declared that Alibaba has become the largest retail transaction platform in the world. What has it done? What is the secret behind […]

Chinese E-commerce Company: Alibaba’s Expansion Strategy

To know more about China’s market, contact us at dx@daxueconsulting.com  Founded in 1999, Alibaba was created by Jack Ma and other eighteen co-founders in an apartment in Hangzhou. In 2016, Alibaba has become the largest retail transaction platform in the world. What has it done? What is the secret behind Jack Ma’s success? Chinese E-commerce: […]

The Success Of Online selling in China

Online Selling China

Nowadays, Online selling in China is booming and it is becoming increasingly popular for people to do some online shopping. They surf on taobao.com and jd.com instead of amazon.com or eBay.com. In fact, eBay has attempted to convert some Chinese consumers but it still has a relatively low impact. Chinese sellers and buyers both prefer […]