Fashion Industry in China: Analysis of the world’s largest fashion market

The fashion industry in China

Overview of the Fashion industry in China China surpassed the US as the world’s biggest fashion market in 2019, according to McKinsey. The fashion industry in China has been flourishing and evolving over the past decade. Currently it is continuing to expand at an exponential rate. With the rapid urbanization and the increasing spending power […]

Modern Chinese fashion: Poetry, heritage, tech-forward and impact are the four upcoming trends

modern Chinese fashion and streetwear

As the structure of mass consumption has undergone major changes in China, modern Chinese fashion is following new trends. Nowadays, “displaying power, connecting industries, and promoting ecology” has become the mission of many Chinese fashion brands. With the deepening of international fashion exchanges and cooperation, Chinese traditional elements and oriental aesthetics have received great attention. […]

China Fashion Trends 2019 | Daxue Consulting

China Fashion Trends 2019

Taobao Official Report English Translation On 18th March 2019, China’s biggest e-commerce platform Taobao released a video report on Weibo:  China Fashion Trend Report 2019. The headline of this 40-second short video report claims: Chinese women will be manlier than men in 10 years. The hashtag on Weibo – #Chinese women more masculine than men […]

Max Mara in China: A Rapid Business Growth

Max Mara in China

Max Mara Finds Chinese Market Fashionable For Business Growth Max Mara has grown into a brand bringing in more than $1.45 billion in revenue each year. To strengthen its presence in China, where the brand has been operating since the early 1990s, the Italian high-end fashion house recently hosted its first fashion show in Shanghai […]