China’s food & beverage industry white paper
The shifting dynamics of Chinese dietary habits reflect a complex blend of socio-economic and cultural influences. With rising prosperity and heightened health awareness, consumers are increasingly valuing quality and freshness in their food choices, driving a trend toward premiumization. This shift extends to beverages, where the burgeoning popularity of healthier options and the coffee craze […]
Is Flavor Adaption in China a Crucial Step?
Chinese food culture is profound and has a long history, which cultivates Chinese’s fastidious attention to the flavor of anything they eat. Knowing that flavor is the key to sharing a part in the Chinese market , foreign food companies always do a lot of research before they enter the market and continuously promote new […]