Costa Coffee in China: Becoming omni-present in China’s coffee market

Costa Coffee in China

Although coffee got off to a late start in China, coffee shops are now scattered through tier-1 and tier-4 cities alike, and consumption is on the rise. One chain that captures the premium side of China’s coffee market is Costa Coffee. This case study of Costa Coffee in China shows how the British coffee shop […]

The linguistics of naming a brand in Chinese

How to make a Chinese brand-naming strategy

Foreign brand names in China Translating Western Brands in China With the unprecedented economic growth that has characterised China in the last decades, more and more foreign companies, especially luxury brands, see an opportunity to enter the Chinese market. The trending expansion towards the East has become a sort of new frontier for high-end manufacturers […]

Coffee shop implantation in Shanghai

China is becoming a nation of coffee drinkers; Shanghai and Beijing are influencing the rest of China by shifting from drinking tea to coffee, in particular through coffee shops. Speciality beverage industry is growing at a very strong pace and sales are projected to grow at the rate of 40% per year for some categories. […]

Coffee shop in China

Starbuck China

China has never been a country with a strong market of drinking coffee. The annual consumption of coffee per capita is as little as 4 cups in China, while the United States is the world’s largest coffee market in terms of total consumption with 441 cups yearly, valuing US$30 billion yearly. However, China’s coffee market […]