Behind the industry of counterfeit products in China and lawsuit success cases

counterfeit products in China

Forgeries of luxury-brand products are more prevalent in China than in any other country in the world. When on the metro or walking down the street, it can seem as if nearly everyone is sporting a flashy brand name product. But much deadlier than casual counterfeits are the “real fakes”– counterfeit goods so similar to […]

Dewu app (Poizon): The anti-counterfeiting resale app where you can buy a Ferrari

Dewu second-hand anti-counterfeit e-commerce app in China

What is the Dewu app? Dewu, also known as Poizon, is an online shopping app launched by Shanghai Shizhuang Information Technology Co., Ltd. Based on the traditional e-commerce model, the Chinese e-commerce platform has services for authenticating and inspecting products to combat counterfeits. It also has strict authenticity-checking measures for product listings, trading mechanism and […]

LEGO China plans to open 80 more shops in 2021: LEGO’s China market strategy

LEGO China market strategy case study

LEGO is winning the Chinese market via providing the ultimate user experience. Through its omni-channel strategy, LEGO China creates meaningful experiences for its customers at every touch point. The experience as part of the whole product, improves customer satisfaction. The ultimate result of this satisfaction is that customers and LEGO get to know each other. […]