How brands adapted their marketing strategy to improve customer experience in China

Customer experience in China is defined by an exceptional level of after-sales services and sophisticated loyalty programs that are integrated into both e-commerce channels and social media. WeChat has long been the main channel for customer experience and retention in China. Customers can learn about brands’ events and new releases through WeChat mini-programs, public accounts, […]

Customer satisfaction survey in China

customer research China

Customer satisfaction survey in China Why you need Customer research in China China has the largest single potential consumer market in the world and the forecast of its economic growth rate remains strong in the next two decades. Therefore, China is one of the most popular markets for different international companies, and this means the […]