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Market Study on Chinese Baijiu

Overview of Chinese Baijiu     Baijiu, a kind of white liquor existed for centuries, has been a favorite alcoholic beverage in China. In particular of some important Chinese traditional festivals or occasions, baijiu is always a right and appropriate choice for celebrating and serving guests. In China, people always choose to go to the […]

Diageo in China

Diageo is the leading Premium Alcohol Drinks company and operates within 180 countries globally. It is listed both on the London and New York Stock exchanges. It is headquartered in London with an annual net sales value turnover of 5000 million GBP and an operating profit of 1600 million GBP. It employs approximately 22,000 people […]