Meng culture in China: Brands utilize cute economy to capture Chinese consumers
The rise of Meng culture in China is linked to a shift in social psychology. As young people face more pressure in everyday life, they are seeking out and drawn to products that can comfort them. Marketing campaigns with cute characters are not just targeting children but also young adults for nostalgic purposes. By leveraging […]
Baidu SEO. Hint: it’s not like Google
Baidu is the top search engine in China, but it cannot be considered the ‘the Google of China.’ Hence, Google SEO strategies will not work the same. SEO, or Search Engine Optimization, refers to “a set of practices designed to improve the appearance and positioning of web pages in organic search results.” China has become […]
Daxue Talks transcript #6: Do you know how to get more traffic on Tmall?
Find here the Daxue Talks episode 6. Learn in 2-5 minutes useful tips on how to get more traffic on Tmall. Full transcript below: I am Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. Talking about traffic acquisition on […]