Sports Equipment Distribution in China

Sports equipment distribution in China

How to gain market share with China-adapted distribution strategy How can sports brands optimize distribution in China to gain market share?  The sports equipment market in China is booming, and brands and distributors are interdependent. In this piece we evaluate the sports equipment distribution distribution channels in China of market leaders.  Lastly, we see how […]

Branding in China: Connecting directly to Chinese consumers

branding in china

To successfully develop a brand in China, it is not enough to take a short-term outlook and try to sell into every available market. Doing so risk eroding long-term prospects. So, some brands sell directly to Chinese consumers through direct-to-consumer (DTC) channels while branding in China. International brands like Nike or Louis Vuitton have already […]

Retail in Shanghai

The Overview on Shanghai’s retails: CenturyMart, Carrefour, War-Mart, Hymall, Shanghai School Supply Supermarket, Nong Gong Shang Supermarket, FamilyMart, Lawson Unlike Hong Kong, the retail market in Shanghai is not monopolized by one or two great groups. The competition in the retail market is relatively fierce. There are many retail brands in Shanghai, such as CenturyMart, […]

Retail in Hong Kong

The Retail Market Overview of Hong Kong : PARKnSHOP, Wellcome, JUSCO, TASTE, city’s super Hong Kong’s retail market is monopolized by two large retail group: PARKnSHOP and Wellcome. War-Mart and Carrefour are not popular at all in Hong Kong. Small supermarkets such as JUSCO, TASTE and city’s super are common in Hong Kong. Focus on […]

Retail in Shenzhen

The Overview on Shenzhen’s retails: PARKnSHOP, Carrefour, War-Mart, Wannings, Watsons, Polison, 7-11, JUSCO, China Resources Vanguard Shop, A-Best Supermarket Shenzhen is a major city of Guangdong Province. It is the economic center and the trading center of the South part of China. Like other big cities in China, there are also many shopping center and […]

Cost of baby in China

Because of  the inflation and the increase of living cost, Chinese young couples seem to be more anxious about raising a baby than years ago, especially for those who living in first-tier cities, like Beijing, Shanghai, and Guangzhou. Taking Shanghai for example, it will spend over 30,000 a year on average for raising a child […]

Retail & distribution strategies (5/6): implement your strategy

Set-up the tools to be visible online: SNS strategy, Chinese Internet presence, Sentiment analysis,  competition analysis online. Daxue Consulting has developed tools to monitor the web. SNS strategy. Social networks are essential to build a communication. People follow your feeds and you can inform them of your new services or products. –Set-up of the equivalents […]

Retail & distribution strategies (4/6): implement your strategy

Once the data is collected, the aim is to set up a strategy, the strategy depends on the first 2 parts of the retail & distribution methodology. It also involves a business plan, the allocation of investments,  an analysis of all the options, location checks. Diagnostic Flow Chart (multi-choices options). Daxue Consulting is listing the […]

Retail & distribution strategies (3/6): set up a strategy

Once the data is collected, the aim is to set up a strategy, the strategy depends on the first 2 parts of the retail & distribution methodology. It also involves a business plan, the allocation of investments,  an analysis of all the options, location checks. Diagnostic Flow Chart (multi-choices options). Daxue Consulting is listing the […]

Retail & distribution in China (2/6): test your products in vivo

Once we have performed an extensive research on competitors’ past experiences and the internal processes in your company, we test the products on the market through the following steps. –Qualitative interviews with opinion leaders and targeted customers, –Focus groups with potential customers , influencers (third parties) and opinion leaders, –Distribution Water-Tasting : establish first contact […]