[Podcast] China paradigm #20: How to get the most out of XiaoHongShu

China marketing podcast - Daxue consulting interviews Miro Li

China Paradigm interviews Miro Li, Co-founder of Double V. Consulting, a consulting firm helping foreign enterprises master China’s ecommerce scene. This episode zeros in on XiaoHongShu, a growing ecommerce-social media app in China. Miro Li explains who uses XiaoHongShu and why they use it, how foreign brands can set up a XiaoHongShu account, and how […]

Tencent introduced WeChat payments for foreigners in China

  Tencent introduced WeChat payments for foreigners in China When it comes to WeChat and its business optimization, Thomas Graziani is probably one of the most significant voices in China. We have met the co-founder of WalktheChat in Beijing. We discussed about Wechat payments for foreigners in China. WeChat is aggressively trying to expand outside […]

How to sell on Tmall

how to sell on tmall

How to sell on Tmall [see also How to sell on Taobao] Due to rapid growth of Internet users in Chine, whose number already reached more than 500 million, e-commerce market is shrinking every year at spectacular pace and is expected to surpass the US online shopping market by 2015. As a result, a lot […]

Online survey: Payment methods are increasing in variety in China

payment methods in China

Online survey: Payment methods are increasing in variety in China With rapidly increasing popularity of e-commerce and online shopping market in China, payment methods are becoming more diverse. Traditionally, Chinese customers prefer Cash on Delivery or COD method, which allows controlling the quality of a product before payment is made. Credit cards are not popular […]

Market Research China: identify trends in China

identify trends in China

Market Research China: identify trends in China [to see more about market research in Shanghai] FMCG Trends in China China’s FMCG sector suffered a bit of a setback at the start of 2014, with a 1.3% drop in growth from 7.4% last year to 6.1% by end of Q1. Consultants suggests that the slowdown is […]

Strategies of China online group buying websites

China online group buying industry life cycle curve

Past four years from 2010 to 2013 have witnessed tremendous changes happening in China online group buying industry. Market player number shrinks from above 5000 to 213 from 2011 to 2013. Previous market leader Lashou significantly lost its competitive edge within one year. Contrarily, Meituan stood out in the race, with 42.6% market share ranked […]