Public relations in China – an essential element of any brand’s marketing strategy

Public relations in China

As China’s economy keeps growing, the Chinese consumer market has become increasingly competitive. While foreign brands benefited from better perception over domestic brands in the past, this trend is progressively fading thanks to the advent of Guochao marketing. With an industry worth 62.7 billion RMB in 2018, public relations in China have become an increasingly […]

China Guochao Marketing Report

Download our report on Guochao marketing in China Guochao (literally “national trend”) refers to the increase consumer favoritism towards Chinese brands, designs and culture. Guochao consumers embrace Chinese cultural designs and products made in China. To learn more about China’s Guochao trend, we conducted in-depth interviews with Chinese gen-z from all over the country. See […]

How to do Guochao marketing: In-depth interviews with Chinese gen Z

What is Guochao marketing “GUO CHAO” (literally “national trend”) refers to the increase consumer favoritism towards Chinese brands, designs and culture. Guochao consumers embrace Chinese cultural designs and products made in China. 75% of Chinese consumers surveyed state they like products that incorporate Guochao design elements. To learn more about Guochao marketing, we conducted in-depth […]