Walmart in China: Market entry case study

Walmart was founded in the United States by Sam Walton. It has now grown to be the largest retailer in the world with over 11,200 stores across 27 countries. Walmart entered China in 1996 with its first location in Shenzhen. By adapting its’ business model to cultural differences and sourcing locally, Walmart China was able to […]

Hypermarket & Supermarket Industry in China: Following the Digital Era

Supermarket Industry in China

How does Supermarkets and Hypermarkets in China Survive in the Digital Era? Since Alibaba’s sales miracles and rapid expansion, all the market players tend to be associated with The Internet in a digital era, including supermarkets. Only when supermarkets and hypermarkets come up with adapted business pattern can they survive in the fierce competition in […]