The smartphone market in China: Still largely untapped

smartphone market in China

The total number of Chinese smartphone users has reached 748 million in 2019. Approximately 53% of the population uses smartphones, leaving much of the smartphone market in China untapped. This number is expected to reach 868 million by 2023. With the sudden prevalence of smartphones in China, smartphone user habits are different in China from […]

Marketing research: IPhones or other smartphones?

Apple, we’re way ahead of you Although Apple just recently launched the iPhone 4S, several Chinese online stores are offering die-hard Apple fans the opportunity to buy the much-anticipated next-generation “iPhone 5.” The knock-off smartphones are available for as little as RMB200 (US$40) on popular websites, such as China’s largest online marketplace,, which has […]