Neiwai: China market case study of a women-empowerment lingerie brand

Neiwai

Neiwai is a Chinese lingerie brand launched in 2012 with the aspiration to create lingerie & loungewear that free wearer’s bodies and minds. The lingerie brand started only selling online and now has grown into a well-established brand with a full range of leisure-wear lines. Now Neiwai has over 110 stores covering more than 30 […]

Rising Chinese fashion brands’ secrets to success report

Chinese fashion brands report

Gen-Z is the main consumer group in the China’s fashion market. They prefer both online and offline consumption and are willing to invest in themselves and splurge on experiences. They focus on quality, identity, and express their values through consumption. This generation is shaping fashion paradigm with more diverse styles. Download our Chinese fashion brands […]

NEIWAI X MANNER: Two Shanghai brands set the summer mood together

On April 18, two Shanghai brands NEIWAI (内外), the lingerie brand, together with MANNER, a coffee shop chain, announced the joint collaboration “NEIWAI x MANNER Special Tunning Series.” First, they launched a new series of matcha drinks. This series includes three products: Ice Matcha Latte (冰抹茶拿铁), Hot Matcha Latte (热抹茶拿铁) and Wizard of Oz (绿野仙踪) […]