Oppo’s marketing strategy: a wise mix of innovation, diversification, and cross-brand collaborations
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Nowadays, the world of technological devices is extremely wide, and competition is ruthless. Few brands such as Apple and Samsung lead the global market, however, a new generation of Chinese brands is rising. Oppo is the main example of a brand which had a relatively fast growth over the past few years, conquering the market […]
OPPO’s mystery campaign triggered half a million Chinese netizens to scour the internet searching for “Meteors”
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On December 2nd, OPPO launched a mystery campaign one week after the release of its new phone, the OPPO Reno7. The 120-hour limited mystery challenge – “Treasure of the Meteor Shower” (流星雨的宝藏 in Chinese) comes with a prize reward of the new Reno7 phone, which instantly attracted the attention of hundreds of thousands of netizens. […]