Quiet luxury in China: A tale of classical aesthetics and enduring quality
Quiet luxury in China emphasizes understated elegance, timeless designs, and high-quality materials. Originally gaining global popularity around 2023 with the HBO show Succession, the trend has gained visibility among Chinese consumers through social media aesthetics such as “old-money style,” “clean-fit style”, and “Maillard style”. Its growing visibility creates new opportunities for brands to connect with […]