Sephora in China: Losing ground in a new era of beauty
Once hailed as the go-to destination for premium beauty in China, Sephora in China now finds itself at a crossroads. Backed by LVMH, Sephora entered the Chinese mainland in April 2005 with its first store in Shanghai, introducing a globally inspired, sleek retail concept. Its stylish interiors and exclusive offerings—including localized brands like SkinVital, Fusion Beauty, […]
International brands should enter the Chinese perfume market before it is too late | Daxue Consulting
Chinese perfume market shows fast growth, the market size reached RMB 15.2 billion (USD 2.2 thousand million) in 2017. Yet the Chinese perfume market is far from mature and therefore holds great potential. The history of perfume in China Many people believe that perfume is a new thing in China, however, this is far from […]