China’s soap market is dominated by foreign brands

China's soap market

Overview of China’s soap market: which opportunities for foreign brands? In China, where the population has reached 1.4 billion in 2020, 23.68 units of soap are consumed annually per person. The market is subject to a consumption upgrade as the disposable incomes of Chinese rise and consumers look for quality. Other trends include the increasing […]

Camay in China

Camay, a Combination of Passion, Romance, Glamour, Joy, and Delication Camay, a scented hand and body soap, is one of Procter & Gamble‘s most famous brands launched in 1986. It was inspired by superior French fragrances and has built a significant awareness in more than 60 countries. With the slogan of “Camay: the soap for beautiful women”, […]