South Korea’s weight loss market: How a culture of “lifelong homework” sustains market expansion
In Korea, so many struggle with weight loss that there’s a saying that “going on a diet is lifelong homework”. People constantly pursue slim body types, trying all sorts of weight loss methods. These methods were often unsustainable, like the extreme IU diet, named after a celebrity, which involves an apple, 1-2 sweet potatoes, and […]