KFC, the most ‘sustainable’ F&B brand in China: PR Miracle or Reality?
As early as 1987, KFC entered the Chinese market and rapidly expanded. As of December 2021, KFC in China holds over 8,100 outlets across 1,600 cities. To attract Chinese consumers and cater to the Chinese taste, Kentucky Fried Chicken has glocalized its menus in China- offering not only its signature fried chicken, but traditional Chinese […]
Market strategies for foreign sustainable food startups in China
In the 60s, Chinese people consumed on average 5kg of meat a year. After the launching of Deng Xiaoping’s reforms, those numbers grew fourfold, hitting 20kg per person. By 2015, the per-capita meat consumption reached 48kg. According to the Insight on Plant-Based Meat Industry White Paper, China’s per capita consumption of meat equals now that […]