The Chinese beverage market: How health trends shape drink preferences

the beverage market in China

Reaching approximately 595 billion dollars’ in 2019, the Chinese food and beverage market represents today a tenth of the global industry. With its’ 1.4 billion people strong consumer base, the Chinese beverage market shows strong potential. In 2019, China’s beverage industry was worth 578.5 billion Yuan, a 113.3 billion Yuan increase from 2014 at a […]

[Podcast] China paradigm #15: How to successfully run a coffee shop chain in China

coffee in China podcast

In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, catches up with Carol Liu, who managed up to 5 coffee shops in China she co-created with her husband. Liu’s Coffee chain “Big Sur” is serving 500 coffee cups a day and emphasizes high quality, using top-notch coffee machines and bean-grinding machinery from […]

From soda to tea to alcohol, how ready-to-drink (RTD) brands compete in China’s expanding market

coca-cola in china

Main segmentations of Ready-to-drink (often known as RTD) in China market include alcoholic RTD and non-alcoholic RTD. Alcoholic RTD, mainly alcopops, refers to certain flavored alcoholic beverages with relatively low alcohol content. Non-alcoholic RTD comprises many different types such as RTD coffee, RTD tea, soft drink, juice, energy drinks and dairy-based drinks. According to the […]