“The stock price of Three Squirrels has dropped by 80% compared to its peak”: Trending hashtag on Chinese social media
The spotlight turned towards China’s snack industry as the hashtag #the stock price of Three Squirrels has dropped by 80% compared to its peak# (三只松鼠股价较巅峰时跌80%) started trending in the 2nd week of December on Weibo. Once renowned as “the best-performing share of national snacks,” Three Squirrels seems to have lost its prominence with a steady […]
What international brands must know about the domestically dominated healthy snacks market in China | Daxue Consulting
Healthy snacks market in China. How to eat healthy without sacrificing taste is more or less a worldwide concern. This is certainly the case with Chinese consumers. Chinese consumers are on the search for healthy snacks to fill their stomachs. In China, traditional Chinese recipes provide a solution to this conundrum. Many healthy snacks are derived […]
How the Chinese brand “Three squirrels” uses Meng Culture to become No. 1
China went “nuts” again over the Chinese nut brand “Three Squirrels”. During the passing double 11 shopping festival (双十一) in China, a shopping festival launched by Alibaba as a Chinese version of Black Friday, Three Squirrels, again, achieved huge success: It only took them 9 minutes and 26 seconds to reach a GMV (gross merchandise […]