Costco in China: How the US-based warehouse giant continues to expand in China

Costco in China

Costco is performing pretty well in China. The US wholesaler officially entered the Chinese market in August 2019, when its first physical store opened in Shanghai. The opening weekend marked a hive of activity – there were three-hour waits for parking spaces and thirty-minute queues at the checkouts. It caused local authorities to shut the store down […]

The strategy behind the colossal rise of Decathlon in China

Decathlon in China

Decathlon is both a manufacturer and retailer of sportswear and sports equipment based in France. Shipping worldwide, it is the largest sporting goods retailer in the world with 1,696 stores in 59 countries as of December 2020. Among them, China represents a massive market for the company. Present in China since 2003, Decathlon had 313 […]

Price discrepancies in China: What drives some product prices up and others down?

Price discrepancies in China

When comparing prices in China to Western countries there are often unexpected differences. As the cost of living in China is relatively low, one would expect the prices of products to be lower, but that is not always the case. Price discrepancies in China do not only offer opportunities to leverage those differences but it […]

China Paradigm Transcript #110: How an entrepreneur modified his product to create a successful platform enabling Western brands to optimize e-commerce performance in China

optimize e-commerce performance in China

Find here China Paradigm episode 110. Josh Gardner is an entrepreneur with a background in Academic anthropology, logistics, and e-commerce. Since 2014 he has been running Kung Fu Data in China, which helps international brands to optimize e-commerce performance in China.  Although business is going well now, things didn’t start way and Josh not making any […]

The linguistics of naming a brand in Chinese

How to make a Chinese brand-naming strategy

Foreign brand names in China Translating Western Brands in China With the unprecedented economic growth that has characterised China in the last decades, more and more foreign companies, especially luxury brands, see an opportunity to enter the Chinese market. The trending expansion towards the East has become a sort of new frontier for high-end manufacturers […]