Smartphones in China: Giant Xiaomi is Building a Smart House “Ecosystem”
Xiaomi China was founded in April 2010 by Chinese serial entrepreneur Lei Jun. The company mainly focuses on developing and providing high-quality software, hardware, and Internet-related products at affordable prices. In November 2010, two months earlier than Tencent’s WeChat, Xiaomi launched the mobile messaging app MiTalk Messenger (“Miliao” in Chinese) and its operating system MIUI […]
Xiaomi's Air Purifier: Brand Extension to Connected Home Appliances
To know more about China’s market, contact at dx@daxueconsulting.com Under serious competition from other brands, like Samsung, Sharp, TCL, and Honeywell; Xiaomi pioneers in air purifier by providing high-quality products at lower prices. What are the reasons beyond its success for its air purifier sales in China? What is the company’s strategy? Market Overview: Xiaomi’s […]