Market Research: The furniture market in China
Since China agreed to join the WTO, the Chinese furniture market has blossomed, especially with the booming real estate industry. Chinese people put incredible amounts of thought into the appearance of their homes as it is regarded as their shelter and harbor. Even though the price of a 100 square-meter room may cost Chinese consumers […]
Market research: Coffee market in China
Throughout its long history, Chinese people have drank tea from morning to night. Today, a large amount of people, especially those who have been abroad and people of the younger generation, prefer to drink coffee over tea. They associate coffee with a “petite bourgeoisie” lifestyle (that is the way Chinese like to describe French lifestyle […]
Market study: beer in China
Nowadays, China’s consumption of beer ranks higher than any other country in the world. Tsingtao Beer(青岛啤酒), Snow Beer(雪花啤酒), Yanjing Beer(燕京啤酒), Budweiser(百威啤酒), Shancheng Beer(山城啤酒), Pearl River Beer(珠江啤酒), Harbin Beer(哈尔滨啤酒), Kingway Beer(金威啤酒), Sedrin Beer(雪津啤酒) and King Star Beer(金星啤酒): Out of these top 10 selling beers in China, 9 of them are Chinese domestic brands. Chinese beer has […]
Marketing research on Bakeries market in China
Bakeries, also called cake shops or cakery is the special establishment which produces and/or sells cakes, usually cupcakes, muffins, sponges, as well as other baked goods that fall under the title of cake. In the past Chinese people prefer eat stuffed steamed bun or porridge in the morning as their breakfast. However, as the society […]
Market report: Tablets in China
Most people have now heard about tablets like Apple’s iPad and Android-based tablets like Google’s Nexus 7 and Amazon’s Kindle Fire. But there is a whole world of off-brand tablets out there that few Western consumers know about and it is bigger than what most people would think, according to DigiTimes (电子时报). The Taiwanese tech […]
Biscuits market in China
Biscuits can be marketed to any consumer group. Whether young or old, male or female, nearly all consumers have at least tried a biscuit. These consumer groups are offered thousands of choices in terms of brands and taste. Since biscuits’ prices are generally low, small changes, such as shape or taste, may significantly influence a […]
Market research: USB keys in China
As various industries set higher requirements for information security, secure storage based on hardware is gradually replacing secure storage based on software functions. As a result, the secure storage chip market has experienced rapid growth. At the same time, as a main production base for U disks, storage cards, and SSD hard disks, China has […]
Panda ads and movies
Never say no to panda——Panda Cheese Never Say No to Panda is a 2010 series of television commercials produced in Egypt by Advance Marketing for Arab Dairy, manufacturers of Panda Cheese. The commercials, which feature a giant panda who terrorizes people for not wanting to try the cheese, have become viral Internet hit. The ads […]
Business intelligence: Logistics for FMCG in China
China’s expanding retail industry including apparel and fashion, food and grocery, furniture retailing, and home electrical appliance was increasingly looking to outsource its logistics functions to third-party logistics (3PL) service providers. This would help the industry meet the growing need for a variety of higher quality products, a move that could be a major growth […]
Market research: Light bulb market in China
China will phase out power-draining light bulbs within five years in a move to make the world’s biggest polluting nation more efficient. This is certain to impact the global market. China will ban the import and sale of 100-watt-and-higher incandescent bulbs starting October 1, 2012, in an attempt to save energy and curb climate change. […]
Market research: Razor market in China
Although razors have been in existence since the Bronze Age, its modern counterpart was not invented until the 18th century and electric razors were not invented until the 1930s. In the 21st century, the safety razor- both electric and non-electric – is the most commonly used razor by both men and women, but other kinds […]
Market research: Chewing gum in China
The chewing gum segment, the fastest growing segment of confectionery industry is growing at a CAGR of approximately 7% for past few years. Companies are marketing its multiple health benefits to take advantage of the recent health craze among Chinese consumers. It is said to relieve stress, helps with weight management, and also increases alertness […]