Diageo in China
Diageo is the leading Premium Alcohol Drinks company and operates within 180 countries globally. It is listed both on the London and New York Stock exchanges. It is headquartered in London with an annual net sales value turnover of 5000 million GBP and an operating profit of 1600 million GBP. It employs approximately 22,000 people […]
China Stratey: Unilever in China
Recent moves by Unilever to raise 300 million RMB may appear modest in scale, but the decision by the consumer goods group behind Dove shampoo, Cornetto ice creams and Lipton tea to launch a so-called “dim sum bond”, denominated in RMB, has further underlined its Chinese ambitions. The Anglo-Dutch multinational has, by its own admission, faltered […]
Swimming equipments market in China
In the summer, especially in this Olympic year, the pool can go one of a couple ways: a great spot to relax and cool down or the perfect place to get your sweat on and kick up (no pun intended) your fitness goals. That equipment you see Olympians like Natalie Coughlin warming up with or […]
Sports shoes market in China
When it comes to sports shoes, one must segment the market: Athletic Footwear (Aerobic, Baseball, Basketball, Cricket, Cross-Training, Soccer, Running, Tennis, Walking, Hiking, Hockey, Athleisure & others), Outdoor/Rugged, Casual, Dress/Formal and Footwear Accessories. China has become the world’s largest production base and exporter of shoes, thanks to the fast growing shoe industry. The Chinese shoe […]
Market Study: Tennis and its equipment market in China
Tennis in China: Cultural evolution Tennis is a rapidly growing sport in China that has received much private and public support. Today, it has become firmly entrenched in the Chinese consciousness as one of the most popular sports in the country. Tennis is now the third-most popular sport on television in China, behind Association football […]
Fridge market in China
In the past, we cannot store food easily, however, since fridges come into our view, the storage of food becomes possible and simple. 30 years ago, Chinese people regard “television, fridge and washing machine” as the “3 big goods” for marriage. And in the 21st century, in most families in China, no matter urban or […]
Auto market in China
Beijing, July 27 (IANS) China’s auto sales are likely to hit 20 million units in 2012 if the economy picks up momentum in the second half, the China Association of Automobile Manufacturers (CAAM) said. Total vehicle sales in China will expand by around 8 percent from a year earlier, CAAM said in a report Thursday. […]
Desktop market in China
There’s no doubt that the development of desktops is much faster than the development of the society. You are so proud that you bought the desktop a season ago and found it out of date now. Most Chinese families own desktops and some even have laptops based on their needs. Absolutely, there must be many […]
Laundry detergent market in China
Early in the introduction of sulfonate-based detergents, concerns were voiced over the low rates of biodegradation of the branched alkylbenzenesulfonates. A more profound problem arises from the heavy use of sodium triphosphate, which can comprise up to 50% by weight of detergents. The discharge of soluble phosphates into natural waters has led to problems with […]
Men’s Clothing Market in China: How to leverage market research to take advantage in China
To know more about the men’s clothing market in China, contact us at dx@daxueconsulting.com In mainland China, men’s clothing is a bigger market than women’s clothing. Menswear accounts for 43.6% of the clothing industry’s total sales value. The men’s garment market is expected to grow from nearly RMB 500 billion in 2015 to more than RMB 600 billion […]
Microwave oven market in China
Chinese people used to cook by pot on the gas or fire, however, when it comes to the middle of 1990s, microwave oven came to thousands of Chinese families because of its convenience and efficiency. And then in 2000, the volume of production reached 13.6 million, the domestic sales volume 6 million and exported volume […]
The washing machine market in China
In the past and in some rural places in China, people are accustomed to wash clothes by hands; however, as the society develops, more and more people do the laundry by washing machines. It is reported that there were more purchases on washing machines last year, especially roller types. The market turns into a potential […]