Daxue Talks transcript #88: The best platforms for fashion marketing in China
The best platforms for fashion marketing in China Find here Daxue Talks 88. Click here to listen to Olivier Verot, founder of Gentleman Marketing Agency (GMA), share his knowledge on how to attract and convert online traffic and which are the best platforms for fashion marketing in China. Full transcript below Welcome to Daxue Talks, a […]
Chinese women over 30 are making waves: What you should know about this key consumer group
The new image of Chinese women over 30 has broken people’s previous conceptions about this dynamic consumer group. Chinese women bear a heavy load of social pressures: if women were not married or have not had children at the age of thirty, they were shunned with the phrase ‘leftover women’. However, Chinese women have stood […]
KOC marketing in China often gets more bang for the buck than KOL marketing
KOC marketing in China is gaining popularity due to the rise of big data platforms and new demands from young consumers. Chinese KOCs (Key Opinion Consumers), are regular consumers who love to share their true product reviews on popular social media. Although most KOCs don’t have a large fan base, they are the key for […]
TCM in marketing: meeting the demand for natural ingredients in beauty and personal care
Traditional Chinese medicine (TCM) is a healing approach that originated in China thousands of years ago. Chinese herbal medicine has a long historical tradition. Ancient herbology in China focused on potions whose function was part medicinal and part magical. In China today, traditional Chinese herbal medicine is used alongside conventional pharmaceutical treatment. Many brands have […]
How LELECHA broke into China’s milk tea market with two “dirty” products
In 2017, the new-style “milk tea” exploded out of the blue into China’s tea market. In Shanghai, many internet-famous (wang hong 网红) milk tea brands, such as Hey Tea (喜茶) and LELECHA (乐乐茶), have become a big hit. The new LELECHA opening in Xintiandi (新天地) went viral on social media. The lineup was no less […]
How Xiaomi, “the Apple of China”, has grown into the world’s 4th largest smartphone brand in just 4 years
Xiaomi Inc. (小米) is a mobile internet company founded by Lei Jun and seven co-founders in 2010. In 2013, Xiaomi grew into China’s largest e-commerce company with its e-commerce platform Mi Market. By 2014, the company had grown into the world’s fourth-largest consumer electronics company. In the same year, the company expanded into several foreign Southeast […]
Chando: How this Chinese beauty brand continues to thrive in China’s rising beauty sector
Chando is a Chinese beauty brand founded in 2001 by the International Beauty Group Garan. Since then, it has been consistently considered as one of the top players in the domestic beauty market. During T-mall’s 2019 11/11 event, Chando was the top-performing domestic beauty brand with a 498 Million Yuan sales revenue. This is the fourth time Chando has […]
Nudge marketing in China is omnipresent yet rarely discussed
To nudge is to “touch or push (something) gently or gradually” or “coax or gently encourage (someone) to do something.” This small action seems insignificant among the large and obvious marketing initiatives, like co-branding, KOL marketing, and live-streaming, which are commonly employed in the competitive Chinese market. However, nudge marketing in China plays a vital […]
Marie Dalgar: a Chinese cosmetic brand gaining international momentum
Masa Cui (崔晓红), an engineer for a lighting factory in Foshan, Guangdong Province, grew tired of her boring working environment. So, she brought color to her work life by founding her makeup brand Marie Dalgar, which is now rising quickly to be one of the top domestic Chinese cosmetics brands. History of Marie Dalgar In […]
Westin in China embraces new trends in marketing for upscale hotels
Westin Hotels & Resorts is an international hotel chain owned by Marriott International. Headquartered in White Plains, New York, Westin is the hotel brand with the longest history within Starwood Groups. In 2016, Marriott International acquired Starwood, becoming the largest hotel chain in the world. Westin in China is mostly located in tier 1 and […]
Prepare for the burst of C2M (consumer to manufacturer) in China: Pinduoduo, JD.com, Biyao
What is the consumer-to-manufacturer (C2M) model? The founder of the Chinese e-commerce site Biyao, Bi Sheng was first to propose the C2M model in China. The C2M model is when consumers connect directly to manufacturers to purchase a product. In the C2M model, consumers place orders directly through the platform, and the factory receives consumers’ personalized […]
The economy of Chongqing: What foreign companies should know about the City Built on Hills | Daxue Consulting
Straddling the upper reaches of the Yangtze River, Chongqing is one of China’s largest and most important cities. In 2020, Chongqing’s economy ranked as the 6th largest in China. With a GDP worth nearly $700 million measured by purchasing power parity, Chongqing has the largest economy of any inland city in China, even more so […]