Korea Market Insights
Daxue consulting has expanded to South Korea. With a proven track-record among clients targeting the Korean market, Daxue consulting has gained an in-depth understanding of Korean consumer trends.

Exploring South Korea’s fragmented e-commerce platforms landscape
February 21, 2024


Valentine’s Day in Korea: Celebrating love the Korean way
February 14, 2024

How Seollal shopping in South Korea is becoming more diversified
February 9, 2024



Amorepacific: The beloved beauty icon and chaebol in Korea
January 30, 2024


Tim Hortons in South Korea: A budget coffee brand going premium
January 23, 2024



Costco in South Korea: balancing success and controversies
January 12, 2024