Chinese think Apple is crazy: Apple’s splash-resistant ad goes viral for wrong reasons
At the start of July, Apple published a splash ad (one that appears on screen for a few seconds when an app is launched) on major social media platforms in China including Weibo, Bilibili.com, and 携程 Ctrip.com. The ad featured a man holding an iPhone to his ear in the drenching rain. and the short […]
Apple in China is facing more and more difficulties, even after the launch of the iPhone 7
For the first time in thirteen years, Apple’s turnover in China decreased during two consecutive quarters in 2016. Within one year, its sales dropped by 30 %. The Californian company was expecting the launch of the iPhone 7 to boost its sales in this market, but things did not happen as planned. A few days […]
Unveil the hidden crammer–3·15 Chinese Consumer Rights Day (Market study in China)
15th, March is the International Day for Protecting Consumers’ Rights, every year, CCTV launched a special TV program, in which many firms were accused for the violation of consumers’ right. In 2013, CCTV helps protect consumer’s interests again by pricking bubbles: Apple’s after-sales policy “discriminates” Chinese consumers; Volkswagen’s DSG gearbox problem; and the software of […]