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Financial influencers in China: targeting Gen Z with stocks and digital currency advice

Financial influencers in China

During the pandemic, millions of future financial analysts have been fully immersed in the world of investment. Recently a new generation of investors has been emerging on social media. The proliferation of commission-free online trading has sparked a demand for inexpensive financial advice that can be obtained from the most easily accessible place, namely the […]

Daxue Talks transcript #9: Working with KOLs on Douyin

KOLs on Douyin

Find here the Daxue Talks episode 9. From the talk with Fabian learn in 2-5 minutes how to work with KOLs on Douyin. Full transcript below: My name is Fabian, I am the founder and co-director of UPLAB, a company where we help influencers become better at who they are and at the same time we […]

Daxue Talks 9: Leverage Douyin to reach gen Z

Leverage Douyin

Leverage Douyin Fabian Ouwehand, Douyin expert and entrepreneur in China gives us the most recent information on the Chinese digital giant, Douyin (called Tik-Tok in the West). In this China business vlog, we discuss how to use Douyin for marketing purposes and especially how to work with Chinese influencers, KOLs on Douyin. Jump to the […]