Scent of a nation: how Chinese perfume brands are reclaiming identity
In 2014, despite making up 20% of the world’s population, Chinese consumers accounted for only 1% of global fragrance value sales. This striking disparity is shaped by their relative unfamiliarity with perfume and its politically charged past. Indeed, in recent history, fragrance was seen as a symbol of elitism and was even prohibited during the […]
The hidden gem of the luxury perfume market: the case of Reclassified in China
The perfume market in China is a sector that is constantly growing in popularity. In 2022, it had a market revenue of around RMB 16.9 billion (USD 2.3 billion) with a year-on-year increase of 24.3%. The fast-growing market has attracted both domestic and foreign players. Indeed, since 2017, more than 2,000 perfume brands entered the […]
China’s fragrance market: daily life embraces scents, from wearables to cars and homes
The fragrance market in China has experienced significant growth in recent years. In 2022, it reached RMB 16.9 billion, and forecasts suggest it will surge to RMB 38.7 billion by 2026. In 2021, the fragrance penetration rate in China stood at a mere 5%, a marked contrast to the United States (50%) and Europe (42%). This significant […]
International brands should enter the Chinese perfume market before it is too late | Daxue Consulting
Chinese perfume market shows fast growth, the market size reached RMB 15.2 billion (USD 2.2 thousand million) in 2017. Yet the Chinese perfume market is far from mature and therefore holds great potential. The history of perfume in China Many people believe that perfume is a new thing in China, however, this is far from […]