Premiumization and policy tailwinds: Mapping the future of Chinese winter sports market
As the 2026 Winter Olympics ended, the Chinese winter sports market is once again experiencing a surge of intense fever, proving that the momentum generated by Beijing 2022 was not a passing trend but a catalyst for sustained growth. On Rednote, under the topic #Milan Winter Olympics#, there are 2.2 million related notes and 893.5 […]