Xiaomi uncovered: the strategic moves powering a global tech brand
It took less than 5 years for Xiaomi to skyrocket from a nascent startup to a Chinese tech titan and global top-4 smartphone maker worldwide. Founded in 2010 by visionary Lei Jun, Xiaomi shattered the myth that high-quality technology is a privilege for the affluent. Championing the belief that premium tech should be accessible to […]
A guidebook for Chinese brands tapping into Western shopping festivals
Chinese brands looking to join global shopping festivals like Black Friday, Boxing Day, and Cyber Monday have strengths such as being cost-effective, having large production capabilities, and being efficient. They face challenges like being perceived as lower quality and, carrying the “Made in China” label, they struggle to stand out against the competition. To do […]
Caffeine across the border: the global expansion of Chinese coffee brands
Chinese coffee brands like Luckin Coffee, Manner Coffee, and Cotti Coffee are expanding their footprint in overseas markets, showcasing Chinese brand essence globally from multiple dimensions. The increasing global presence of Chinese businesses seeking growth opportunities highlights the crucial role of overseas advertising for Chinese brands. In 2022, China ranked second in worldwide advertising spending, […]
Finding the right spaces: A strategic guide book for Chinese brands’ overseas advertising
The increasing global presence of Chinese businesses seeking growth opportunities highlights the crucial role of overseas advertising for Chinese brands. In 2022, China ranked second in worldwide advertising spending, amounting to USD 17.9K. In China’s advertising industry, digital advertising dominates, accounting for the majority share. In 2023, TV & video advertising are the biggest players, […]
11 ways to segment US consumers
The US consumer market is one of the most fruitful yet challenging markets for foreign brands. While we don’t encourage a cookie-cutter approach to consumer segmentation, this report, created with a Chinese audience in mind, breaks down some of the complexities of US consumers and inspires new ways to look at the US market. Download […]
Powering the future: China’s battery market illuminating the global stage
The global battery market size was valued at USD 104.31 billion in 2022. In the same year, the Chinese battery market solidified its dominance, securing a 60.4% market share among the top 10 global companies in vehicle power battery installations and its battery production capacity surpassed that of the rest of the world. China’s rapid […]
The US bubble tea market predicted to grow the fastest: Tips for Chinese tea brands to localize
The global bubble tea market is expanding quickly. According to Fortune Business Insights, the size of the global bubble tea market reached US $2.29 billion in 2022. It also forecasts a Compound Annual Growth Rate (CAGR) of 7.5% from 2023 to 2030, expected to exceed $4.08bn in seven years. Another report by Facts & Factors […]
How Chinese mobile games are conquering the global mobile gaming market
Chinese mobile games are bringing the globe on an epic gaming adventure. It is estimated that in 2023, the global mobile game market revenue will reach $286.5 billion. Chinese companies are eyeing foreign markets to expand their reach. Understanding the US mobile game market: key insights on US players The penetration rate of smartphones in […]
10 mistakes Chinese brands make when going overseas
As the country’s homegrown brands increase in quality and capabilities, more Chinese brands are expanding overseas. However just like when foreign brands enter China, many Chinese brands make mistakes in localizing to foreign markets. In this report on 10 Mistakes Chinese Brands Make when Going Overseas, we highlight some common errors with case studies. Download […]