NOWWA Coffee’s China strategy: The shop-in-shop model that turned convenience stores into a coffee chain
On December 11, 2025, NOWWA Coffee announced its global store count had crossed 10,000, the fourth Chinese coffee chain to get there after Luckin, Cotti, and Lucky Coffee. It did not get there through conventional franchising. Over 90% of its locations are store-in-store counters inside partner venues, and Meijiyia convenience stores alone host roughly 3,600 […]