Luckin Coffee partners with famously unenthusiastic foreign pop idol, Lelush from Russia

new Russian idol in China

On May 10th, Luckin Coffee, a tech-forward domestic coffee chain, officially announced a new collaboration with one of the most talked about idols in China, Lelush (利路修). Luckin released a video entitled “Luckin YYDS” via their social media, where Lelush was seen with his Japanese competitors Hanyuda Amu (はにうだあむ) and Liu Yu (リュウユ) for Produce […]

Costa Coffee in China: Becoming omni-present in China’s coffee market

Costa Coffee in China

Although coffee got off to a late start in China, coffee shops are now scattered through tier-1 and tier-4 cities alike, and consumption is on the rise. One chain that captures the premium side of China’s coffee market is Costa Coffee. This case study of Costa Coffee in China shows how the British coffee shop […]

Podcast transcript #15: The challenging Chinese coffee industry

coffee consumption China

Find here the China paradigm episode 15. Learn more about Carol Liu’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone and welcome in this new episode of China Paradigm, the China business podcast where we interview entrepreneurs in China. Today I am with Carol […]

[Podcast] China paradigm #15: How to successfully run a coffee shop chain in China

coffee in China podcast

In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, catches up with Carol Liu, who managed up to 5 coffee shops in China she co-created with her husband. Liu’s Coffee chain “Big Sur” is serving 500 coffee cups a day and emphasizes high quality, using top-notch coffee machines and bean-grinding machinery from […]

Coffee shop implantation in Shanghai

China is becoming a nation of coffee drinkers; Shanghai and Beijing are influencing the rest of China by shifting from drinking tea to coffee, in particular through coffee shops. Speciality beverage industry is growing at a very strong pace and sales are projected to grow at the rate of 40% per year for some categories. […]

Local coffee brands in China

local coffee brands in China

LOCAL COFFEE BRANDS IN CHINA Overview of the coffee market in China According to data from China Coffee Association Beijing, the coffee consumption growth is increasing at an annual rate of 15 percent. Even if the population individuals drink an average of 5 cups of coffee per year, compared to the world’s average of 240 […]